Owning a business is a 24/7 job. Even when you are away from the office or store, it is hard to switch off. Almost everything you see somehow reminds you of something you need to do in your business.
You might be reading a book, and the hero enters a store that is selling in a way that gives you an idea for your business. The author may not own a store, but is likely to be very creative and wants to make their hero's time in the store memorable in some way. Of course you would like that for your customers.
It is like the science fiction writer who dreams up all sorts of new devices to create a wonderland for avid science fiction fans. The funny thing is many scientists and inventors like science fiction, and are often inspired by the creativity of the science fiction writer who may have little or no science training. The scientist who reads about the idea then becomes intrigued by it, then obsessed, until they actually work out how to make it happen. There are numerous documentaries on inventions inspired by programs such as Star Trek.
When you leave your business at night, you too see ideas around you - what others are doing in the commercial world in other sectors, or even ideas dreamed up by TV writers. It is hard to switch off. The only time a business owner can switch off is when they sell their business when it becomes someone else's problem.
However for most business owners they can check out - but they can never leave. They are their business, and when they are not there- nothing happens. No-one wants to buy a business like this. Certainly, their family wants nothing to do with it, and the staff are just hanging around for a payout.
In order to be able to leave your business, you must have an Exit Strategy. The best time to create an exit strategy is when you start-up, but it is never too late.
Three things can turn your business into a Saleable Asset:
1. A Marketing System that generates predictable sales
2. A Business System that allows others to run your business without you
3. A Reporting System that enables you to manage your business when you are not there.
With these three systems you will be to check out from your business when ever want, and ultimately be able to leave it to some one else.
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Dr Greg Chapman is a small business advisor, marketing strategist, professional speaker and the internationally recognised author of the
Five Pillars Guaranteed Business Success. He reveals how small business owners can multiply their profits and make their businesses run without them. Includes free downloadable Business Plan Template and business tools.
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